Los imemes como vehículos para la opinión pública

Abstract

Internet and some resources typical of Web 2.0 allow the empowerment of audiences by providing the means to create and circulate contents transforming the min to prosumers. Imemes represent an excellent example of this phenomenon because they are produced by users and viralized by using social media platforms. The relationship between the creation of imemes based on political events and collective creation are explored in this work. The decision to focus on the specific incident that involved legislators of Partido Acción Nacional, and their assistance and behavior at a party with lap dancers, is based on the reach and impact of the political actors involved. We aim to demonstrate that even if the creation of imemes is ludic in nature, it also constitutes a legitimate criticism and lead to a reinforcement of beliefs and perceptions, about the Mexican political system, rooted in popular culture.