Políticas en el arte y la vida cotidiana

Orden metafórico e ideología

Abstract

In this article, beginning with a definition of everyday life, we stop to reflect on the mode of production of the language of cultural metaphors. We assume that our conceptual and perceptual system is metaphoric in nature and that in everyday life, it alludes to fields of immediate understanding that reveal ideological forms of social communication. We maintain that both the individual and collective levels are governed by a “metaphoric order” that is a cognitive principle (it governs modes of operation of the mind) and is also an ideological principle (bound to forms of power mechanisms). We illustrate this with texts taken from oral form oral forms of everyday life and with an “artistic” text in which it is possible to read a sensibility different from that of everyday life and a metaphoric order in which ideological principles are related to the politics of exile.