La religión civil como fenómeno comunicativo

Narrativas deportivas en Cataluña

Abstract

The aim of this article is to provide a communicational perspective on the civil religion phenomenon through the case study of Barcelona Football Club (Barça, as it is popularly known) as an institution and its communication efforts. We believe that Barça can be analyzed as a form of civil religion that uses a devotional communication model which sets forth, upholds and reinforces relations with “faithful supporters”. The paper links to the main conclusions of the research of Salvador (2004) on anthropological approach to Barça, in order to link them with the sociological contributions to civil religion and with the devotional approach to strategic communication done from the public relations field.