Movilización afectiva en el discurso televisivo sobre la inmigración en el Estado español

Abstract

The study of emotions has a long tradition in Philosophy and Psychology. Nevertheless, in the Communication Field, emotions are an aspect little investigated, perhaps due to the methodological complexity that its study implies. In this article I discuss two strategies of affective mobilization used in television news in order to speak of immigration and to spread images on the other, the strange. The two referred strategies are fear and compassion, which are in many occasions the base on which television constructs its speech on immigration and strangers. Television media is chosen solely for being the one that greater impact has in society, and for being, in addition, the one that allows the use of more complex strategies to construct “realities” from the named strategies of affective mobilization.