La audiodescripción del humor. Un enfoque descriptivo y pragmático

Abstract

This article aims to provide an introduction to audio description (ad) and to approach, from a double perspective, the ad of humor. First, an introduction to ad and their study is offered, and the study of humor in audiovisual texts will be briefly mentioned. Then, a double case study is presented. On the one hand, the ad of a series of visual jokes is analyzed from a descriptive perspective. On the other hand, a pragmatic analysis, based on the principle of relevance, of some audio described humorous segments is performed. This twofold study is intended to provide a portrait of how humor travels in ad. In both cases the analyses are illustrated with examples. Finally, some ideas for future research are proposed.